IP with wings: Rovio’s location-based entertainment strategy for Angry Birds

About a year and half ago, while at SeaWorld Parks and Entertainment, I was working on concept art to try to bring the world of Angry Birds to the SeaWorld Parks as themed land. Unfortunately, due to SeaWorld’s financial struggles at the time, this idea was left on the drawing table. I just recently read that Rovio (the company that owns Angry Birds) is looking to do that exact thing… bring the Angry Birds world to theme parks. Below is a link the to the article along with my concept art I did for an Angry Bird themed land.